India is a young country, with over 1.5 crore individuals likely to reach the legal drinking age each year. This presents a considerable development potential for the alcohol beverage business.
United Spirits Limited is a subsidiary of worldwide leader Diageo PLC and is one of the country’s top beverage alcohol businesses.
It produces, markets, and delivers some famous and expensive brands such as Black Dog, McDowell’s No. 1, Johnnie Walker, Royal Challenge, and Captain Morgan, among others.
It has a diversified portfolio of products across various price points.
United Spirits was born as McDowell Spirits Ltd in 1999 and evolved through various name changes and subsidiaries.
Initially founded as a trading company by Angus McDowell, i.e., McDowell & Company Limited, in 1826, McDowell embarked on its journey in the alcoholic beverages industry in 1959. It started with the establishment of its first distillery in Cherthala, Kerala.
It is interesting to note that Vijay Mallya also took charge of the company in 1973, propelling McDowell’s growth with expansions, acquisitions, and product launches.
The company ventured into new markets, introducing Derby Special Whisky in 2003 and entering the ready-to-drink segment through partnerships.
A pivotal moment came in 2006 when it rebranded as United Spirits Ltd and expanded its operations internationally, acquiring Bouvet-Ladubay in France.
In 2013, Diageo acquired a significant stake in the company.
Over the years, United Spirits continued brand launches, acquisitions, and divestments, marking its presence in the global spirits market.
The alcoholic drinks sector is highly controlled, and the business confronts significant problems since government rules change often. However, in an open market, the company has substantial pricing flexibility. The company is now negotiating with state-appointed distributors. This is where premiumization suffers.
United Spirits also owns the popular Indian Premiere League team ‘Royal Challengers Bangalore’ (RCB) – which is one of only 3 teams to never win the IPL.
United Spirits Share Price History
| Year | Share Price | Gain / Loss |
|---|---|---|
| 1990 | ₹ 34.90 | |
| 1991 | ₹ 68.50 | + 96.3% |
| 1992 | ₹ 61.00 | - 10.9% |
| 1993 | ₹ 52.50 | - 13.9% |
| 1994 | ₹ 67.50 | + 28.6% |
| 1995 | ₹ 33.80 | - 49.9% |
| 1996 | ₹ 18.10 | - 46.4% |
| 1997 | ₹ 13.30 | - 26.5% |
| 1998 | ₹ 25.45 | + 91.4% |
| 1999 | ₹ 283.20 | + 1012.8% |
| 2000 | ₹ 82.00 | - 71.0% |
| 2001 | ₹ 57.30 | - 30.1% |
| 2002 | ₹ 43.70 | - 23.7% |
| 2003 | ₹ 69.30 | + 58.6% |
| 2004 | ₹ 126.30 | + 82.3% |
| 2005 | ₹ 496.80 | + 293.3% |
| 2006 | ₹ 864.00 | + 73.9% |
| 2007 | ₹ 1,991.30 | + 130.5% |
| 2008 | ₹ 177.30 | - 91.1% |
| 2009 | ₹ 251.80 | + 42.0% |
| 2010 | ₹ 292.10 | + 16.0% |
| 2011 | ₹ 133.50 | - 54.3% |
| 2012 | ₹ 379.90 | + 184.6% |
| 2013 | ₹ 521.40 | + 37.2% |
| 2014 | ₹ 556.40 | + 6.7% |
| 2015 | ₹ 597.30 | + 7.4% |
| 2016 | ₹ 388.10 | - 35.0% |
| 2017 | ₹ 734.20 | + 89.2% |
| 2018 | ₹ 634.80 | - 13.5% |
| 2019 | ₹ 599.40 | - 5.6% |
| 2020 | ₹ 577.40 | - 3.7% |
| 2021 | ₹ 897.80 | + 55.5% |
| 2022 | ₹ 877.30 | - 2.3% |
| 2023 | ₹ 1,116.00 | + 27.2% |
| 2024 | ₹ 1,500.00 | + 34.4% |
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- During 1990, the share price of United Spirits Limited was ₹ 34.9.
- If you had bought shares worth ₹ 2500 in 1990, you would have 716 shares today.
- At the end of 2024, the current value of your shares would be ₹ 1074499.
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